MBLM notes that the stock of these top-ranking companies for brand intimacy naturally performs better than those with less brand appeal. As for consumers, MBLM says that COVID is increasing the connections people have with brands.
Illustrating how well Apple does with young users, a Piper Sandler US survey released yesterday found “86% of teens own an iPhone and 89% expect an iPhone to be their next phone, both new all-time survey highs.”
Back to MBLM, the study highlights a few other findings and companies that have done well during the pandemic:
MBLM’s COVID brand intimacy study is based on 3,000 respondents in the US. Here’s how the ranking of the top 10 most intimate brands during COVID shook out:
