Apple has been aggressively investing in Apple TV+, its own streaming platform with original movies and TV shows. While Apple TV+ market share grew in 2021, the platform is still far behind its competitors with only 5% market share in the United States.

Apple has been investing in popular franchises to make its streaming platform more appealing to subscribers. The company recently ordered a live-action series of Godzilla and Titans, in addition to launching a show based on Isaac Asimov’s award-winning science fiction book series Foundation.

In 2021, the SVOD market saw extreme growth in competition. Apple TV+ ended the year on its highest market share to date, and added 2% throughout the year. Netflix and Prime Video continually lost market share as other platforms such as HBO Max, Paramount+, and Discovery+ gained momentum. Adding +5%, HBO Max had the most successful year in 2021. 

It’s worth noting that Apple TV+ was launched in November 2019 and costs $4.99 per month in the United States.

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