It is what is on the inside that counts, right? All Apple Watches are the same under the skin and Casey Neistat, semi-famous for other Apple launch videos, decided he was going to turn his $399 Apple Watch into a $399 Apple Watch with gold spray paint on it. The idea is that passersby would think it was an Edition, and all that comes along with that, I guess.
To be honest, the spray paint better matches the “Aluminum Gold” iPhones, iPads and now MacBooks but I have to imagine the button/crown and some of the sensors will take a hit.
