A Harris poll of almost 40,000 American consumers on more than 1,500 brands across 155 categories saw Apple retain Brand of the Year in three categories.
- 2013 Computer Brand of the Year
- 2013 Tablet Brand of the Year
- 2013 Mobile Phone Brand of the Year
The poll asks consumers to rate brands on Familiarity, Quality, Purchase Consideration, Emotion, Fit, Trust, Performance, Energy, Ubiquity, Future Outlook, Leadership and Popularity.
The top four brands in each of the three categories were:
Computers:
Tablets:
Mobile phones:
The ratings may provide some comfort for those who feared Apple’s enviable brand popularity would suffer post-Steve.
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